7sx Privacy Policy

1. Introduction

1.1  7sx takes data privacy seriously. This Policy sets out our practices regarding the collection and handling of personal data in connection with the operation of the 7sx online gaming and sports betting platform, which is primarily accessed by English-speaking players in Pakistan.

1.2  We process personal data in accordance with applicable data protection laws and standards. Our commitment is to use your data only for legitimate, clearly defined purposes and to protect it with appropriate technical and organisational measures.

1.3  If you have questions about how 7sx handles your personal data that are not addressed in this Policy, please contact us via live chat or the email address provided in Section 13.

2. Data We Collect

2.1  Registration Data: When you create a 7sx account, we collect your full legal name, date of birth, Pakistani mobile number, email address, and a username of your choosing.

2.2  KYC & Identity Verification Data: To comply with our know-your-customer and anti-money laundering obligations, we collect copies of your Computerised National Identity Card (CNIC) and, where required, additional documents such as proof of address or proof of source of funds.

2.3  Financial Data: We collect information relating to deposits and withdrawals processed through your 7sx account, including payment method identifiers (JazzCash account numbers, Easypaisa wallet numbers, bank account details). Full payment card numbers and mobile wallet PINs are never stored by 7sx – these are handled directly by our licensed payment processing partners.

2.4  Gaming & Betting Activity Data: Records of bets placed, games played, win/loss outcomes, session durations, and in-game behaviour are collected and retained as part of the operation of the Platform and to fulfil responsible gaming monitoring obligations.

2.5  Device & Technical Data: When you access 7sx, we automatically collect technical data including your IP address, browser type and version, device type and operating system, referring URL, and pages visited within the Platform. This data is used for security, fraud prevention, and platform optimisation purposes.

2.6  Communications Data: Records of your communications with the 7sx support team via live chat are retained for quality assurance and dispute resolution purposes.

3. How We Use Your Data

3.1  7sx uses personal data collected from Pakistani players and all other users for the following purposes:

• Account creation and management – to register, maintain, and administer your 7sx account;
• Identity verification and KYC compliance – to verify your identity, age, and eligibility to use the Platform;
• Payment processing – to facilitate PKR deposits via JazzCash, Easypaisa, and bank transfers, and to process withdrawal requests;
• Service delivery – to provide access to sports betting markets, live casino, slots, arcade games, and all other 7sx features;
• Responsible gaming monitoring – to identify patterns of potentially problematic gambling behaviour and to provide or enforce responsible gaming tools including deposit limits and self-exclusion;
• Fraud prevention and security – to detect, investigate, and prevent fraud, money laundering, and other prohibited activity;
• Legal compliance – to meet our obligations under applicable anti-money laundering, financial crime prevention, and other regulatory requirements;
• Customer support – to respond to enquiries, resolve disputes, and provide technical assistance;
• Platform improvement – to analyse usage patterns and improve the features, performance, and user experience of the 7sx platform;
• Communications – to send you account-related notifications, security alerts, and, where you have consented, promotional communications about 7sx offers.

3.2  7sx does not use your personal data for automated decision-making that produces legal or similarly significant effects without human oversight, except where required by law or where you have given explicit consent.

4. Legal Basis for Processing

4.1  7sx processes your personal data on the following legal bases:

• Contractual necessity – processing required to provide the services you have contracted for when creating a 7sx account;
• Legal obligation – processing required to comply with applicable laws, including KYC, anti-money laundering, and financial crime regulations;
• Legitimate interests – processing necessary for fraud prevention, platform security, and service improvement, where these interests are not overridden by your privacy rights;
• Consent – processing based on your explicit consent, such as for optional marketing communications. You may withdraw consent at any time without affecting the lawfulness of prior processing.

5. Data Sharing

5.1  7sx does not sell, rent, or trade your personal data to third parties for their commercial purposes.

5.2  We may share your personal data with the following categories of third parties where necessary:

• Payment processors – JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, and USDT network processors, to facilitate deposit and withdrawal transactions;
• Identity verification providers – third-party KYC and CNIC verification services used to fulfil our age and identity verification obligations;
• Game software providers – where necessary for the delivery of casino games and sports data, limited technical identifiers may be shared with licensed game providers;
• Fraud prevention and security services – providers of technical tools used to detect and prevent fraud, account takeover, and money laundering;
• Legal and regulatory authorities – where required by applicable law, court order, or regulatory requirement, 7sx will disclose personal data to competent authorities.

5.3  All third-party service providers engaged by 7sx are contractually required to process personal data only for specified purposes and to maintain appropriate security standards.

6. International Data Transfers

6.1  As an online platform serving Pakistani users with infrastructure that may involve international technology providers, your personal data may be transferred to and processed in countries outside Pakistan. Where such transfers occur, 7sx ensures that appropriate safeguards are in place to protect your data to a standard at least equivalent to what is required under applicable Pakistani data protection requirements.

6.2  If you have questions about the specific safeguards applicable to a particular transfer, please contact us as described in Section 13.

7. Cookies & Tracking Technologies

7.1  7sx uses cookies and similar tracking technologies on the Platform. Cookies are small data files stored on your device that help the Platform function correctly and allow us to understand how it is being used.

7.2  The categories of cookies used by 7sx are:

• Essential cookies – required for core Platform functionality including session management, login persistence, and security. These cannot be disabled without impairing your ability to use 7sx.
• Analytics cookies – used to collect aggregated information about how players navigate and use the Platform. This helps us identify areas for improvement. Analytics data is processed in aggregated, non-personally identifiable form where possible.
• Preference cookies – used to remember your language, display preferences, and other settings to improve your experience on return visits.

7.3  7sx does not use third-party advertising or behavioural profiling cookies. You may configure your browser to decline cookies, but doing so may affect the functionality of the 7sx platform.

8. Data Security

8.1  7sx implements technical and organisational security measures appropriate to the risk presented by the processing of personal data. These measures include:

• HTTPS/TLS encryption for all data transmitted between your device and 7sx servers;
• Access controls limiting internal access to personal data to authorised personnel with a legitimate need;
• Regular security reviews of platform infrastructure and third-party integrations;
• Secure password hashing – your 7sx password is never stored in plaintext;
• SMS OTP two-factor authentication available for all accounts.

8.2  Notwithstanding the measures above, no method of transmission over the internet or electronic storage is completely secure. 7sx cannot guarantee absolute security of data transmitted to or stored on the Platform. Players are encouraged to use strong, unique passwords and to enable two-factor authentication on their 7sx accounts.

8.3  In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, 7sx will notify affected Players in accordance with applicable legal requirements.

9. Data Retention

9.1  7sx retains personal data for as long as necessary to fulfil the purposes for which it was collected, including compliance with legal, accounting, and reporting obligations.

9.2  KYC documents and financial transaction records are retained for a minimum of five (5) years following the closure of an account or the termination of the relevant business relationship, in compliance with applicable anti-money laundering regulations.

9.3  Gaming activity logs and betting records are retained for a minimum of three (3) years to support dispute resolution, responsible gaming monitoring, and regulatory requirements.

9.4  Communications with our support team are retained for a minimum of two (2) years.

9.5  Where personal data is no longer required for any lawful purpose, 7sx will securely delete or anonymise it.

10. Your Rights

10.1  Subject to applicable law, you have the following rights in relation to the personal data 7sx holds about you:

• Right of access – to request a copy of the personal data 7sx holds about you;
• Right of rectification – to request correction of inaccurate or incomplete personal data;
• Right to erasure – to request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to our legal retention obligations;
• Right to restriction of processing – to request that processing of your personal data be restricted in certain circumstances;
• Right to object – to object to processing of your personal data where that processing is based on legitimate interests;
• Right to withdraw consent – where processing is based on consent, to withdraw that consent at any time without affecting prior processing.

10.2  To exercise any of the above rights, contact the 7sx data team via live chat or at the email address in Section 13. We will respond within a reasonable timeframe and in any event within 30 days of receiving a valid request.

10.3  Please note that certain rights may be limited where 7sx is required by law to retain data or where exercising the right would prejudice a legitimate investigation or legal proceeding.

11. Children's Privacy

11.1  The 7sx platform is strictly for persons aged 18 years and over. 7sx does not knowingly collect or process personal data from persons under the age of 18.

11.2  If 7sx becomes aware that personal data has been collected from a person under 18, the relevant account will be immediately suspended and all associated personal data will be deleted, subject to any legal obligation to retain evidence of the age verification failure.

11.3  Parents and guardians who believe their minor child has accessed or registered on the 7sx platform should contact us immediately via live chat so that the matter can be investigated and the account closed without delay.

12. Changes to This Privacy Policy

12.1  7sx may update this Privacy Policy from time to time to reflect changes in our data processing practices, applicable law, or the services offered on the Platform.

12.2  Where changes are material, 7sx will notify registered Players via their registered mobile number or email address, or via a notice displayed on the Platform. The updated Policy will be published on this page with a revised effective date.

12.3  Continued use of the 7sx platform following notification of a revised Privacy Policy constitutes acceptance of the revised terms. If you do not accept a revised Policy, you must discontinue use of the Platform and contact support to arrange account closure.

13. Contact Us

13.1  For any questions, concerns, or requests relating to this Privacy Policy or the personal data 7sx holds about you, please contact us via:

• Live Chat: Available 24/7 on the 7sx platform – this is the fastest way to reach us.
• Email: [email protected] (plain text – not a clickable link). Please include "Privacy Request" in your message subject so it is routed to the correct team.

13.2  We aim to acknowledge all privacy-related requests within 48 hours and to provide a full response within 30 days. For complex requests, we may extend this period by a further 30 days and will notify you if an extension is required.